Simply Doughnuts is the award-winning manufacturer of long-life doughnuts available in the UK and internationally through major retailers such as Tesco. The company needed to represent their products in a more sophisticated and commissioned Pure Creative to create a set of new images to be used across various marketing media. The concept of showing the products in settings corresponding with the four seasons was devised. The addition of text and other graphic elements means that these could be further customised to use for various events and celebrations such as Christmas, Easter, etc. Photography by Carlton Photography Visit the Simply Doughnuts website at: 
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